.breadcrumb{color:var(--slate);font-family:var(--heading);flex-wrap:wrap;align-items:center;gap:.6rem;padding-top:1.5rem;font-size:.74rem;display:flex}.breadcrumb a{color:var(--teal-dark);font-weight:700;text-decoration:none}.creative-hero{min-height:calc(100vh - var(--header-height));background:var(--paper);position:relative;overflow:hidden}.creative-hero__grid,.workflow-section__grid{pointer-events:none;background-image:linear-gradient(#0d1a290d 1px,#0000 1px),linear-gradient(90deg,#0d1a290d 1px,#0000 1px);background-size:4.5rem 4.5rem;position:absolute;inset:0;mask-image:linear-gradient(#000,#00000094 72%,#0000)}.creative-hero:after{content:"";pointer-events:none;background:radial-gradient(circle,#bff3e6bf,#0000 68%);border-radius:50%;width:40rem;height:40rem;position:absolute;top:2rem;right:-13rem}.creative-hero__layout{z-index:1;min-height:calc(100vh - var(--header-height) - 4rem);grid-template-columns:minmax(0,.88fr) minmax(32rem,.96fr);align-items:center;gap:clamp(3rem,6.5vw,6.5rem);padding-block:clamp(4rem,7vw,7rem);display:grid;position:relative}.creative-hero__copy h1{max-width:10ch;font-size:clamp(3.25rem,5.5vw,5.75rem);line-height:1}.creative-hero__copy .context-line{max-width:44rem;color:var(--teal-dark)}.creative-hero__copy .context-line span{border-right:1px solid #0d1a2940;margin-right:.8rem;padding-right:.8rem;display:inline-block}.creative-hero__lead{max-width:44rem;color:var(--slate);margin-bottom:2rem;font-size:clamp(1.08rem,1rem + .3vw,1.25rem)}.button-row{flex-wrap:wrap;align-items:center;gap:1rem 1.5rem;display:flex}.page-planner{color:var(--white);background:var(--ink);box-shadow:var(--shadow-panel);border:1px solid #ffffff24;position:relative}.page-planner:before{z-index:-1;content:"";border:1px solid #087c736b;position:absolute;inset:-.65rem .65rem .65rem -.65rem}.page-planner__top{justify-content:space-between;align-items:flex-start;gap:1.5rem;padding:1.35rem 1.5rem 1rem;display:flex}.page-planner__top span,.page-planner__top strong{display:block}.page-planner__top span{color:var(--mint);letter-spacing:.09em;text-transform:uppercase;margin-bottom:.3rem;font-size:.68rem;font-weight:780}.page-planner__top strong{font-family:var(--heading);font-size:1rem}.page-planner__top p{color:var(--ink);background:var(--mint);margin:0;padding:.35rem .55rem;font-size:.63rem;font-weight:760}.page-planner__instruction{color:#ffffffa3;border-bottom:1px solid var(--line-dark);margin:0;padding:0 1.5rem 1rem;font-size:.72rem}.page-planner__choices{border-bottom:1px solid var(--line-dark);grid-template-columns:1fr 1fr;gap:.5rem;padding:1rem 1.5rem;display:grid}.page-planner__choices button{color:#ffffffad;text-align:left;cursor:pointer;background:#ffffff09;border:1px solid #ffffff24;min-height:3rem;padding:.65rem .75rem;font-size:.7rem;font-weight:700;transition:color .18s,background .18s,border-color .18s}.page-planner__choices button:hover,.page-planner__choices button.is-active{color:var(--ink);background:var(--mint);border-color:var(--mint)}.page-planner__workspace{grid-template-columns:minmax(10rem,.72fr) minmax(0,1.28fr);min-height:24rem;display:grid}.product-page-map{color:var(--ink);border-right:1px solid var(--line-dark);background-color:#e9efec;background-image:linear-gradient(#0d1a290f 1px,#0000 1px),linear-gradient(90deg,#0d1a290f 1px,#0000 1px),none;background-position:0 0,0 0,0 0;background-repeat:repeat,repeat,repeat;background-size:1.25rem 1.25rem;background-attachment:scroll,scroll,scroll;background-origin:padding-box,padding-box,padding-box;background-clip:border-box,border-box,border-box;grid-template-rows:1fr .72fr;grid-template-columns:.85fr 1.15fr;gap:.65rem;padding:1.25rem;display:grid}.product-page-map>div{background:#ffffffc7;border:1px solid #0d1a291f;transition:border-color .22s,box-shadow .22s,transform .22s;position:relative;overflow:hidden}.product-page-map>div.is-active{border-color:var(--teal);transform:translateY(-.12rem);box-shadow:inset 0 0 0 2px #087c7324}.product-page-map__image{place-items:center;display:grid}.product-shape{aspect-ratio:.9;background:linear-gradient(145deg,#637687,#24384c);border-radius:44% 44% 18% 18%/34% 34% 14% 14%;width:62%;box-shadow:0 .9rem 1.5rem #0d1a292e}.product-page-map__image>span,.product-page-map__summary>strong,.product-page-map__details>strong{color:var(--teal-dark);background:var(--mint-pale);padding:.2rem .35rem;font-size:.52rem;font-weight:760;position:absolute;bottom:.4rem;right:.45rem}.product-page-map__summary{flex-direction:column;gap:.55rem;padding:1rem;display:flex}.product-page-map__summary i{background:#d5dcdd;height:.45rem;display:block}.product-page-map__summary i:first-child{background:#738292;width:88%;height:.8rem}.product-page-map__summary i:nth-child(2){width:70%}.product-page-map__summary i:nth-child(3){width:54%}.product-page-map__details{grid-column:1/-1;grid-template-columns:1.2fr .9fr .65fr;align-items:stretch;gap:.5rem;padding:.8rem;display:grid}.product-page-map__details>span{background:linear-gradient(145deg,#dbe5e1,#b9c8c3)}.product-page-map__details>span:nth-child(2){background:#c8d6d1}.product-page-map__details>span:nth-child(3){background:#a9bdb7}.page-planner__output{background:radial-gradient(circle at 100% 0,#bff3e61c,#0000 46%);flex-direction:column;padding:1.25rem;display:flex}.page-planner__output>span,.page-planner__output dt{color:var(--mint);letter-spacing:.08em;text-transform:uppercase;font-size:.59rem;font-weight:780}.page-planner__output h2{max-width:18ch;min-height:4.4rem;color:var(--white);font-family:var(--heading);letter-spacing:-.02em;margin:.5rem 0 1rem;font-size:1.05rem;font-weight:680;line-height:1.25}.page-planner__output dl{border-top:1px solid var(--line-dark);margin:0}.page-planner__output dl div{border-bottom:1px solid var(--line-dark);grid-template-columns:5.2rem 1fr;gap:.8rem;padding:.75rem 0;display:grid}.page-planner__output dd{color:#ffffffb3;margin:0;font-size:.64rem;line-height:1.55}.page-planner__note{color:#ffffff8a;border-top:1px solid var(--line-dark);margin:0;padding:.85rem 1.5rem;font-size:.64rem}.decision-section{background:var(--white)}.decision-section__layout{grid-template-columns:.78fr 1.22fr;align-items:center;gap:clamp(4rem,10vw,10rem);display:grid}.decision-section__copy h2{max-width:12ch}.decision-section__copy>p:not(.section-number){max-width:39rem;color:var(--slate)}.shopper-path{background:var(--paper);border:1px solid #0d1a2929;padding:clamp(1.5rem,4vw,3rem);box-shadow:0 1.5rem 4rem #0d1a2914}.shopper-path__label{color:var(--teal-dark);letter-spacing:.09em;text-transform:uppercase;margin-bottom:1rem;font-size:.7rem;font-weight:780}.shopper-path ol{border-top:1px solid var(--line);margin:0;padding:0;list-style:none}.shopper-path li{border-bottom:1px solid var(--line);grid-template-columns:3rem 1fr;align-items:center;gap:1.2rem;min-height:7.4rem;padding:1.2rem 0;display:grid}.shopper-path li>span{color:var(--teal-dark);font-size:.72rem;font-weight:780}.shopper-path strong{font-family:var(--heading);font-size:1rem}.shopper-path p{color:var(--slate);margin:.25rem 0 0;font-size:.78rem}.deliverables-section{background:var(--paper)}.editorial-heading,.production-section__heading,.measurement-section__heading{grid-template-columns:.35fr 1.35fr;align-items:start;gap:clamp(2rem,7vw,7rem);margin-bottom:clamp(3rem,7vw,6rem);display:grid}.editorial-heading{border-top:0;padding-top:0}.editorial-heading h2,.production-section__heading h2,.measurement-section__heading h2{max-width:14ch}.editorial-heading p:last-child,.production-section__heading p:last-child,.measurement-section__heading p:last-child{max-width:45rem;color:var(--slate)}.deliverables-register{border-top:1px solid var(--line)}.deliverables-register article{border-bottom:1px solid var(--line);grid-template-columns:.42fr .82fr 1.15fr 2rem;align-items:center;gap:clamp(1.5rem,4vw,4rem);min-height:10rem;padding:1.7rem 1rem;transition:background .22s;display:grid;position:relative;overflow:hidden}.deliverables-register article:before{content:"";transition:transform .5s var(--ease);background:linear-gradient(90deg,#bff3e67a,#0000 72%);position:absolute;inset:0;transform:translate(-102%)}.deliverables-register article:hover{background:#ffffffb3}.deliverables-register article:hover:before{transform:translate(0)}.deliverables-register article>*{position:relative}.deliverables-register__index{gap:1rem;display:flex}.deliverables-register__index span{color:var(--teal-dark);font-size:.74rem;font-weight:780}.deliverables-register__index p{margin:0;font-size:.87rem;font-weight:720}.deliverables-register h3{margin:0;font-size:clamp(1.25rem,1.6vw,1.55rem)}.deliverables-register article>p{color:var(--slate);margin:0;font-size:.9rem}.deliverables-register article>i{color:var(--teal-dark);transition:transform .22s var(--ease);font-style:normal}.deliverables-register article:hover>i{transform:translate(.25rem,-.25rem)}.workflow-section{color:#ffffffb3;background:var(--ink);position:relative;overflow:hidden}.workflow-section__grid{opacity:.22;mask-image:linear-gradient(90deg,#0000,#000,#0000)}.workflow-section__layout{grid-template-columns:minmax(20rem,.82fr) minmax(0,1.18fr);gap:clamp(4rem,10vw,10rem);display:grid;position:relative}.workflow-section__intro{top:calc(var(--header-height) + 3rem);align-self:start;position:sticky}.workflow-section .section-number,.workflow-section h2{color:var(--white)}.workflow-section__intro h2{max-width:12ch}.workflow-section__intro>p:not(.section-number){max-width:38rem}.workflow-section__rule{border-left:.3rem solid var(--mint);background:#bff3e617;margin-top:2rem;padding:1.3rem}.workflow-section__rule span{color:var(--mint);text-transform:uppercase;margin-bottom:.35rem;font-size:.68rem;font-weight:780;display:block}.workflow-section__rule p{margin:0;font-size:.78rem}.workflow-list{border-top:1px solid var(--line-dark);margin:0;padding:0;list-style:none}.workflow-list li{border-bottom:1px solid var(--line-dark);grid-template-columns:3rem 1fr;gap:1.5rem;padding:2rem 0;display:grid}.workflow-list>li>span{color:var(--mint);font-size:.72rem;font-weight:780}.workflow-list h3{color:var(--white);margin-bottom:.45rem}.workflow-list p{margin:0;font-size:.86rem}.production-section{background:var(--white)}.production-options{border:1px solid var(--line);grid-template-columns:repeat(3,1fr);display:grid}.production-options article{border-right:1px solid var(--line);flex-direction:column;min-height:25rem;padding:clamp(1.5rem,3.2vw,2.7rem);transition:background .22s;display:flex}.production-options article:last-child{border-right:0}.production-options article:hover{background:var(--mint-pale)}.production-options article>span{color:var(--teal-dark);font-size:.74rem;font-weight:780}.production-options article>p{color:var(--slate);margin-top:.4rem;font-size:.72rem;font-weight:650}.production-options article>div{margin-top:auto}.production-options h3{min-height:4rem}.production-options article>div>p{min-height:6.8rem;color:var(--slate);margin:0;font-size:.82rem}.production-record{color:#ffffffb8;background:var(--teal);grid-template-columns:13rem 1fr;align-items:start;gap:2rem;margin-top:1.5rem;padding:clamp(1.5rem,3vw,2.5rem);display:grid}.production-record>p{color:var(--mint);letter-spacing:.08em;text-transform:uppercase;font-size:.7rem;font-weight:780}.production-record ul{border-top:1px solid #ffffff40;grid-template-columns:repeat(3,1fr);margin:0;padding:0;list-style:none;display:grid}.production-record li{border-bottom:1px solid #ffffff40;padding:.9rem .7rem .9rem 0;font-size:.72rem}.approval-section{background:var(--paper-deep)}.approval-section__layout{grid-template-columns:.72fr 1.28fr;align-items:start;gap:clamp(4rem,9vw,8rem);display:grid}.approval-section__copy h2{max-width:11ch}.approval-section__copy>p:not(.section-number){color:var(--slate)}.approval-register{background:var(--white);border:1px solid #0d1a2929;box-shadow:0 1.5rem 4rem #0d1a2914}.approval-register__head,.approval-register__row{grid-template-columns:.8fr .55fr 1.35fr;align-items:center;gap:1.5rem;padding:1.3rem 1.5rem;display:grid}.approval-register__head{color:var(--mint);background:var(--ink);letter-spacing:.07em;text-transform:uppercase;font-size:.65rem;font-weight:780}.approval-register__row{border-bottom:1px solid var(--line);min-height:8.4rem}.approval-register__row:last-child{border-bottom:0}.approval-register__row strong{font-family:var(--heading);font-size:.84rem}.approval-register__row>span{color:var(--teal-dark);background:var(--mint-pale);justify-self:start;padding:.35rem .55rem;font-size:.64rem;font-weight:760}.approval-register__row p{color:var(--slate);margin:0;font-size:.76rem}.measurement-section{color:#ffffffb8;background:var(--ink)}.measurement-section .section-number,.measurement-section h2{color:var(--white)}.measurement-section__heading p:last-child{color:#ffffffa6}.measurement-board{border:1px solid var(--line-dark);grid-template-columns:1fr 1fr;display:grid}.measurement-board__signals,.measurement-board__context{background:#ffffff06;padding:clamp(1.5rem,4vw,3rem)}.measurement-board__signals{border-right:1px solid var(--line-dark)}.measurement-board__signals>span,.measurement-board__context>span,.measurement-board__decision>span{color:var(--mint);letter-spacing:.08em;text-transform:uppercase;margin-bottom:1rem;font-size:.68rem;font-weight:780;display:block}.measurement-board ul{border-top:1px solid var(--line-dark);grid-template-columns:1fr 1fr;margin:0;padding:0;list-style:none;display:grid}.measurement-board li{border-bottom:1px solid var(--line-dark);padding:.85rem .6rem .85rem 0;font-size:.76rem}.measurement-board__decision{color:var(--ink);background:var(--mint);grid-column:1/-1;grid-template-columns:12rem .85fr 1.15fr;align-items:center;gap:clamp(1.5rem,4vw,4rem);padding:clamp(1.5rem,4vw,3rem);display:grid}.measurement-board__decision>span{color:var(--teal-dark);margin:0}.measurement-board__decision strong{font-family:var(--heading);font-size:1.15rem}.measurement-board__decision p{color:#324b4a;margin:0;font-size:.76rem}.routes-section{background:var(--paper)}.routes-section__heading{grid-template-columns:.35fr 1.35fr;gap:clamp(2rem,7vw,7rem);margin-bottom:clamp(3rem,6vw,5rem);display:grid}.routes-section__heading h2{max-width:15ch}.creative-routes{border:1px solid #0d1a292b;grid-template-columns:1.15fr .925fr .925fr;display:grid}.creative-route{background:var(--white);border-right:1px solid var(--line);flex-direction:column;min-height:27rem;padding:clamp(1.5rem,3.5vw,3rem);display:flex}.creative-route:last-child{border-right:0}.creative-route--primary{color:#ffffffb8;background:var(--teal)}.creative-route>span{color:var(--teal-dark);letter-spacing:.08em;text-transform:uppercase;font-size:.68rem;font-weight:780}.creative-route--primary>span{color:var(--mint)}.creative-route h3{min-height:4rem;margin-top:auto}.creative-route--primary h3{color:var(--white)}.creative-route p{min-height:8rem;color:var(--slate);font-size:.82rem}.creative-route--primary p{color:#ffffffb3}.text-link i{transition:transform .22s var(--ease);font-style:normal}.text-link:hover i{transform:translate(.28rem)}.inspect-section{background:var(--white)}.inspect-section__layout{grid-template-columns:.78fr 1.22fr;align-items:center;gap:clamp(4rem,9vw,8rem);display:grid}.inspect-section__copy h2{max-width:12ch}.inspect-section__copy>p:not(.section-number){color:var(--slate)}.inspect-register{background:var(--paper);border:1px solid #0d1a2929;grid-template-columns:1fr 1fr;display:grid;box-shadow:0 1.5rem 4rem #0d1a2912}.inspect-register>div{border-right:1px solid var(--line);border-bottom:1px solid var(--line);min-height:12rem;padding:1.5rem}.inspect-register>div:nth-child(2n){border-right:0}.inspect-register>div>span{color:var(--teal-dark);margin-bottom:2rem;font-size:.7rem;font-weight:780;display:block}.inspect-register>div>strong{font-family:var(--heading);font-size:.9rem;display:block}.inspect-register>div>p{color:var(--slate);margin:.35rem 0 0;font-size:.72rem}.inspect-register__limit{color:#ffffffb3;background:var(--ink);grid-column:1/-1;margin:0;padding:1.5rem;font-size:.75rem}.inspect-register__limit span{color:var(--mint);letter-spacing:.08em;text-transform:uppercase;margin-bottom:.35rem;font-size:.64rem;font-weight:780;display:block}.fit-section{background:var(--paper-deep)}.fit-section__layout{grid-template-columns:.82fr 1.18fr;gap:clamp(4rem,10vw,10rem);display:grid}.fit-section__copy h2{max-width:12ch}.fit-section__copy>p:last-child{max-width:38rem;color:var(--slate)}.fit-checks{background:var(--white);border:1px solid #0d1a2929;padding:clamp(1.5rem,4vw,3rem)}.fit-checks>p{color:var(--teal-dark);letter-spacing:.08em;text-transform:uppercase;font-size:.7rem;font-weight:780}.fit-checks ul{border-top:1px solid var(--line);margin:0;padding:0;list-style:none}.fit-checks li{color:var(--slate);border-bottom:1px solid var(--line);grid-template-columns:1.5rem 1fr;gap:.8rem;padding:1rem 0;font-size:.84rem;display:grid}.fit-checks li span{color:var(--teal-dark);font-weight:800}.faq-section{background:var(--white)}.faq-section__layout{grid-template-columns:minmax(18rem,.75fr) minmax(0,1.25fr);gap:clamp(4rem,10vw,10rem);display:grid}.faq-section__heading h2{max-width:10ch}.faq-list{border-top:1px solid var(--line)}.faq-list details{border-bottom:1px solid var(--line)}.faq-list summary{font-family:var(--heading);cursor:pointer;grid-template-columns:2.5rem 1fr 1.2rem;align-items:center;gap:1rem;padding:1.5rem 0;font-size:1rem;font-weight:680;list-style:none;display:grid}.faq-list summary::-webkit-details-marker{display:none}.faq-list summary span{color:var(--teal-dark);font-size:.68rem}.faq-list summary i{width:1rem;height:1rem;position:relative}.faq-list summary i:before,.faq-list summary i:after{background:var(--teal-dark);content:"";width:100%;height:1px;transition:transform .18s;position:absolute;top:50%;left:0}.faq-list summary i:after{transform:rotate(90deg)}.faq-list details[open] summary i:after{transform:rotate(0)}.faq-list details>p{max-width:47rem;color:var(--slate);margin:0 0 1.6rem 3.5rem;font-size:.88rem}.creative-contact{color:#fffc;background:var(--teal);padding-block:clamp(5rem,9vw,8rem);position:relative;overflow:hidden}.creative-contact__pattern{border:1px solid #ffffff29;border-radius:50%;width:38rem;height:38rem;position:absolute;top:50%;right:-8rem;transform:translateY(-50%);box-shadow:0 0 0 5rem #ffffff06,0 0 0 10rem #ffffff05}.creative-contact__layout{grid-template-columns:1.05fr .75fr;align-items:end;gap:clamp(3rem,9vw,8rem);display:grid;position:relative}.creative-contact h2,.creative-contact .section-number{color:var(--white)}.creative-contact h2{max-width:13ch;margin-bottom:0}.creative-contact__layout>div:last-child p{max-width:38rem}@media (width<=72rem){.creative-hero__layout,.decision-section__layout,.workflow-section__layout,.approval-section__layout,.inspect-section__layout,.fit-section__layout{grid-template-columns:1fr}.creative-hero__layout{min-height:0}.page-planner{width:min(100%,52rem)}.workflow-section__intro{position:static}}@media (width<=60rem){.editorial-heading,.production-section__heading,.measurement-section__heading,.routes-section__heading,.faq-section__layout,.creative-contact__layout{grid-template-columns:1fr;gap:2rem}.deliverables-register article{grid-template-columns:.48fr .85fr 1.2fr 1.5rem;gap:1.5rem}.production-options,.creative-routes{grid-template-columns:1fr}.production-options article,.creative-route{border-right:0;border-bottom:1px solid var(--line);min-height:20rem}.production-options article:last-child,.creative-route:last-child{border-bottom:0}.production-options h3,.production-options article>div>p,.creative-route h3,.creative-route p{min-height:0}.production-record{grid-template-columns:1fr}}@media (width<=45rem){.creative-hero__grid{background-size:2.5rem 2.5rem}.creative-hero__layout{gap:3rem;padding-block:3.5rem 5rem}.creative-hero__copy .context-line span{border:0;width:max-content;margin:0 0 .45rem;padding:0;display:block}.button-row{display:grid}.button-row .button{width:100%}.proof-link{justify-content:center;padding:.5rem}.page-planner__top{display:grid}.page-planner__top p{justify-self:start}.page-planner__choices,.page-planner__workspace,.production-record ul,.measurement-board,.measurement-board ul,.inspect-register{grid-template-columns:1fr}.product-page-map{border-right:0;border-bottom:1px solid var(--line-dark);min-height:18rem}.page-planner__output h2{min-height:0}.deliverables-register article{grid-template-columns:1fr;gap:1rem;min-height:0;padding-block:2rem}.deliverables-register__index{justify-content:space-between}.deliverables-register article>i{position:absolute;top:2rem;right:0}.production-options article{min-height:18rem}.approval-register{box-shadow:none;background:0 0;border:0}.approval-register__head{display:none}.approval-register__row{background:var(--white);border:1px solid #0d1a2929;grid-template-columns:1fr;gap:.8rem;min-height:0;margin-bottom:1rem;padding:1.5rem}.approval-register__row strong:before,.approval-register__row>span:before,.approval-register__row p:before{color:var(--teal-dark);letter-spacing:.07em;text-transform:uppercase;margin-bottom:.35rem;font-size:.6rem;font-weight:780;display:block}.approval-register__row strong:before{content:"Decision"}.approval-register__row>span:before{content:"Primary owner"}.approval-register__row p:before{content:"What this means"}.approval-register__row>span{background:0 0;padding:0}.measurement-board__signals{border-right:0;border-bottom:1px solid var(--line-dark)}.measurement-board__decision{grid-column:1;grid-template-columns:1fr;gap:.8rem}.inspect-register>div,.inspect-register>div:nth-child(2n){border-right:0;min-height:10rem}.inspect-register__limit{grid-column:1}.faq-list details>p{margin-left:0}}@media (width<=24rem){.creative-hero__copy h1{font-size:2.65rem}.page-planner__choices{grid-template-columns:1fr}.page-planner__output dl div,.workflow-list li,.faq-list summary{grid-template-columns:1fr;gap:.5rem}.faq-list summary i{display:none}}@media (prefers-reduced-motion:reduce){.page-planner__choices button,.product-page-map>div,.deliverables-register article,.deliverables-register article:before,.deliverables-register article>i,.production-options article,.text-link i,.faq-list summary i:after{transition:none}}