Dashboard values
Figures shown in the supplied Seller Central or advertising report.
01 / Results
Amazon Seller Central results you can examine.
These are two documented Seller Central results, with the source, period and limits shown beside every material figure.
One is an anonymised client account. The other is a product operated in a founder's own Amazon business. We keep those labels visible so you can judge what each case does and does not prove.
Evidence checked 30 September 2026
02 / How to read the page
The number and its limits belong together.
The screenshots are account reports, not audited financial statements. A change between two periods also does not prove that one action caused the whole result.
Calculated values
Figures we worked out from the numbers shown in the report.
Reported work
The objective or actions described by the founder, kept separate from dashboard evidence.
Evidence limits
The conclusions these records cannot establish, placed beside the result they qualify.
03 / Case 01Anonymised client account
1 January to 29 December 2025
A client Seller Central account reached $8.88m in ordered product sales.
The brief was to scale Seller Central sales while keeping advertising spend visible against sales across the account.
Sales report
What the supplied dashboard shows
$5,366,081.80 in additional ordered product sales compared with the amount shown for the prior-year period.
Ordered product sales
$8,878,815.00- Prior-year comparison
- $3,512,733.20
- Calculated change
- +152.8%
Units ordered
67,345- Prior-year comparison
- 27,430
- Calculated change
- +145.5%
Order items
40,629- Prior-year comparison
- 15,677
- Calculated change
- +159.2%
Calculation note The percentage changes displayed by the dashboard do not match the visible current and comparison figures. We calculated the changes above from those figures.
Source evidence
Open the account reports
The dates, filters and metric context remain visible in the original screenshots.
Advertising report
Spend shown against sales
ACoS, ROAS and spend as a share of total account sales are calculated from the visible figures.
- Spend
- $1,603,104.72
- Attributed sales
- $4,153,710.65
- Orders
- 19,541
- Clicks
- 122,443
- Calculated ACoS
- 38.6%
- Calculated ROAS
- 2.59×
- Spend / total account sales
- 18.1%
What it supports
Documented account scale
The reports support the sales, unit, order-item, spend and attributed-sales figures shown above for the stated dates.
What it does not establish
Profit or a single cause
No full cost and margin record or prior-year advertising report was supplied. The evidence does not establish profit improvement, improved advertising efficiency, incremental sales or how much growth came from any one action.
The client, product category, marketplace and detailed execution remain undisclosed.
04 / Case 02Founder-owned productNot a client case
Year to date through 29 December 2025
A £7.99 Home & Kitchen product reached £137,320.83 in YTD sales.
One product with no variations, operated in a founder's own Amazon business. The objective was to grow a low-priced product while keeping advertising cost and contribution per order in view.
Reported work
Commercial limits informed the advertising decisions.
The founder reports tracking cost per order, using break-even thinking, adjusting bids, budgets and placements and pursuing relevant higher-volume search demand. The exact break-even ACoS and the effect of each change are not documented, so no single tactic is credited with the result.
Sales report
What the supplied dashboard shows
The order-item count was 3.32 times the visible prior-year amount.
Ordered product sales
£137,320.83- Prior-year comparison
- £37,744.08
- Calculated change
- +263.8%
Units ordered
17,241- Prior-year comparison
- 5,287
- Calculated change
- +226.1%
Order items
16,906- Prior-year comparison
- 5,091
- Calculated change
- +232.1%
Calculation note We calculated the changes above from the visible current and comparison figures instead of using the dashboard percentage row.
Source evidence
Two reports with different date filters
The sales report is 2025 year to date. The advertising report is Lifetime. They cannot be treated as a matched reporting period.
Advertising report
Lifetime dashboard values
Kept separate from the 2025 year-to-date sales report.
- Date filter
- Lifetime
- Spend
- £18,373.85
- Attributed sales
- £63,826.88
- Purchases
- 7,592
- Clicks
- 18,350
- ACoS
- 28.79%
- ROAS
- 3.47×
What it supports
First-hand seller experience
The dashboards support the displayed sales, order, unit and advertising figures for their stated filters. The case shows experience operating a low-priced single-product business with product economics in view.
What it does not establish
A client outcome or matched profit result
The reports do not isolate the effect of bids, placements, price, stock, seasonality or another factor. Their date mismatch prevents a verified annual advertising-spend ratio, organic-sales share or profit result.
05 / What the cases mean
Relevant experience, not a forecast.
Together, the cases show experience working inside Seller Central with product sales, advertising and commercial constraints at different levels of scale.
They do not prove that every product can be grown, that one ACoS suits every margin or that another account will reproduce the same sales movement.
Any recommendation still starts with your products, costs, stock, account condition and decision.
Explore the Growth Partnership Explore Amazon advertising Explore full account management06 / Evidence standard
What a future result must include.
We will not turn a remembered event into a performance claim or treat attributed advertising sales as automatically incremental or profitable.
Compare Amazon services- 01Ownership: client or founder-owned business
- 02Account, products and reporting period
- 03Source for every material figure
- 04Work that can be accurately attributed
- 05Commercial context and known limitations
- 06Permission for names, screenshots, logos or quotations
07 / Your account
What do you want to change?
Share the marketplace, product range, current situation and the commercial result or problem you want to address. We will establish which records are needed and whether a focused project, Growth Partnership or full management scope fits.
Bring us your account contextThese cases show relevant experience. Your proposal will be based on your account.